Paid Media Analyst

We are seeking a Paid Search Analyst to play a crucial role in our search and social programs, while also leading strategy and execution across various home-listing channels such as Zillow, Realtor, and NewHomeSource.

Our ideal candidate is an expert in digital marketing and brings valuable experience from either the brand side or an agency setting. We seek an individual who is not only industrious but also a collaborative team player, driven by a genuine passion for marketing. The perfect fit will possess organizational prowess, analytical acumen, and a knack for decisive decision-making. This candidate should be a proactive problem solver who is well-versed in multi-touch attribution, and enthusiastic about embracing innovative testing and measurement methodologies.

If you’re eager to help us build and position our incredible brand across digital media-then we want to speak with you!

What You'll Do

• Conduct end-to-end campaign setup, management, and optimization across paid media channels, with a focus on Search and Social
• Serve as the go-to contact with our home-listing partners; work in tandem with those partners to assess performance and explore the viability of additional ad products/channels
• Develop and implement strategic mapping and media planning initiatives spanning various channels and divisions
• Conduct continuous keyword and audience research to inform and refine targeting strategies
• Establish and standardize UTM parameters for accurate tracking
• Build comprehensive reports and conduct ongoing performance analyses to drive data-driven insights
• Help establish an attribution model that considers multiple customer touchpoints
• Perform data analysis across web and CRM platforms to extract meaningful insights
• Develop a comprehensive "playbook" outlining the media strategy for the brand
• Monitor trends and actively engage in industry research, identifying testing opportunities
• Collaborate with external partners and agencies to support holistic marketing efforts
• Coordinate with internal teams (divisions, communications, creative, IT) to ensure tactical alignment
• Lead training sessions to facilitate knowledge transfer within expanding teams

Sound Like You?

You might be just who we’re looking for if you have

• 3+ years experience in Paid Media
• Bachelor’s Degree
• Proficiency in Google Ads, Bing Ads, and YouTube, with knowledge of social-ad platforms, display, and listing channels considered a plus
• Ability to lead discussions and presentations on Paid Media, with excellent communication skills
• Experience working with brands focused on lead generation (real-estate vertical a plus)
• Competent knowledge of Google Analytics (GTM experience a huge plus)
• Fundamental understanding of all digital marketing channels, including Paid, Organic, Email, etc.
• Proficient in spreadsheets and various reporting/measurement tools, showcasing expertise in data analysis
• Experience with Salesforce a plus
• Process-oriented mindset with the ability to work independently and collaboratively
• Demonstrated leadership qualities with a high level of intellectual curiosity
• Loves marketing, advertising, and branding!

FLSA Status: Exempt

Will have responsibilities such as:

• Office or non-manual work, which is directly related to management or general business operations
• Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Report to Division/Corporate Office/Community daily and adhere to schedule
• Ability to oversee direct reports daily and provide guidance as needed
• Ability to access, input, and retrieve information from a computer and/or electronic device
• Ability to have face to face conversations with customers, co-workers and higher level manager
• Ability to sit or stand for long periods of time and move around work environment as needed
• Ability to operate a motor vehicle
• Comply with company policies and procedure

Physical Demands:

• Must be able to able to remain in a stationary position up to 50% of the time
• The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.