Market Intelligence & Strategy Analyst

* As a Strategic Marketing Analyst working for Taylor Morrison you will be responsible to collect and analyze data from secondary sources, competitive shops and internal sources to provide support on recommendations for Taylor Morrisn existing communities with reliable forecasts of price and pace and consumers.

* Provide the "voice of the consumer" with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.

We trust that as a Strategic Marketing Analyst you will: (responsibilities)

• Help administer and analyze data from internal surveys, especially shopper and buyers
• Gather data and create output (charts, graphs, etc.) used for Recommendations on Existing Taylor Morrison Community Positioning
• Learn how to use our CMA tool, and provide updates for selected communities as requested 
• Provide Buyer Profile Reviews
• Identify Consumer Group wants and needs
• Provide Fieldwork- competitive evaluations (floorplans and specifications)
• Conduct Focus Groups (analyze surveys, focus group moderation, etc.)
• Communicate key findings in written and verbal form
• You are willing to perform other duties as assigned
• Analysis of key macro economic data and collection of residential housing data from secondary sources

What you will need: (competencies, behaviors & attributes) 

• Analytical
• Communication
• Ethics & Integrity
• Priority Setting
• Project Management
• Teamwork

About you:

• 1 to 2 years’ experience in competitive assessments and/or market evaluations in homebuilding or similar industry
• Homebuilding experience strongly preferred
• Experience in data gathering from various sources and compiling into logical charts, graphs, tables and written form
• Highly proficient in MS Office especially Excel

FLSA Status: Exempt

Will have responsibilities such as:

• Office or non-manual work, which is directly related to management or general business operations
• Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Ability to access, input, and retrieve information from a computer and/or electronic device
• Ability to have face to face conversations with customers, co-workers and higher level team members, including CEO & COO
• Ability to sit or stand for long periods of time and move around work environment as needed
• Ability to operate a motor vehicle if applicable
• Comply with company policies and procedure

Physical Demands:

• Must be able to able to remain in a stationary position up to 50% of the time
• The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

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