National Marketing Manager, Resort Lifestyle

Job Description Summary

As National Marketing Manager, Resort Lifestyle working for Taylor Morrison, you will be working with our Vice President of Performance and Field Marketing, CMO and President of Resort Lifestyle in the strategy, planning, direction and execution of all Resort Lifestyle and Esplanade consumer marketing activities.

This position is responsible for the successful management of the company’s resort lifestyle marketing strategy related to consumer and retail outlet marketing and advertising initiatives across communication channels directed to various stakeholders.

As a member of the MarComm team, you will be responsible for mentoring and directing a team of internal marketing professionals and working closely with the National Resort Lifestyle Team, and sales and marketing management, as well as various marketing vendors.

The National Marketing Manager, Resort Lifestyle, will be an experienced marketer with 5+ years in a marketing role, have experience working with an operations team across multiple business disciplines including land development, sales, construction, and have both builder and hospitality leadership experience.

Job Details

We trust that as the National Marketing Manager, Resort Lifestyle you will: (responsibilities)

• Responsible for marketing strategy and processes across consumer national programs and Esplanade outlets.

• Oversee the strategy and execution of resort lifestyle marketing programs including builder and retail advertising, events, signage, community, amenity, and outlet programs.  

• Develop programs for site-based marketing activities for Esplanade communities and ensure national consistency. Through the Area Marketing Directors, guide the marketing activities of division marketing on Esplanade communities to ensure execution of the marketing plan within the brand guidelines.

• Monitor benchmarks to measure the effectiveness of the marketing programs and provide available tools and assets to division teams.

• Oversee third-party vendors to ensure high quality work, timely delivery of materials, and national consistency.

• Work closely with the Creative Studio on national Esplanade creative, brand templates, standards for Esplanade sales galleries, amenities, and exterior packages and oversee compliance and consistency nationally.

• Lead Consumer Builder marketing strategy and process for amenity strategies around ground breakings/openings, branding, events, exhibits, naming and promotion.

• Consult with Area Marketing Directors to work with divisions on roll out plans, creative projects and marketing strategies in collaboration with MarComm Team combining control and support of Esplanade communities to manage for success.

• Prepare annual integrated marketing and communications plan and budget for Resort Lifestyle Consumer Builder marketing.

What you will need: (competencies, behaviors & attributes)

• Business Acumen

• Customer Focus

• Leadership Skills

• Drive for Results

• Priority Setting

About you:

• Bachelor’s degree in Marketing, Communications, Business or other related field and/or;

• 5 years’ minimum experience in marketing and knowledge of execution of strategic marketing plans

• Experience in hospitality management and retail marketing is preferred

• Must be detail oriented

• Must be a team player with a strong sense of urgency

• Strong verbal and written communication skills

• Proficient computer skills including Microsoft Office

• Ability to manage multiple projects and meet deadlines

• Must be able to travel up to 25% of the time

FLSA Status: Exempt

Salary Range: $79,820 $115,750

Bonus or Commission Eligible: Yes

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Ready to join our team? Please follow the prompts provided to apply.

The application window is expected to remain open for 45 days from the posting date.

For Colorado Only: Paid Sick Leave per the Colorado Healthy Families & Workplaces Act.

Will have responsibilities such as:

• Interviewing, selecting, and training employees

• Setting rates of pay and hours of work

• Appraising productivity; handling employee grievances or complaints, or disciplining employees

• Determining work techniques

• Planning the work

• Apportioning work among employees

• Determining the types of equipment to be used in performing work, or materials needed

• Planning budgets for work

• Monitoring work for legal or regulatory compliance

• Providing for safety and security of the workplace

Essential Functions:

• Successful job applicants will be able to perform these functions. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.

• Work remotely adhere to schedule - report to Divisions/Corporate Office/Meetings as required

• Ability to oversee direct reports daily and provide guidance as needed

• Ability to access, input, and retrieve information from a computer and/or electronic device

• Ability to have face to face conversations with customers, co-workers and higher-level manager

• Ability to sit or stand for long periods of time and move around work environment as needed

• Ability to operate a motor vehicle

• Comply with company policies and procedures

Physical Demands:

• Must be able to able to remain in a stationary position 50% of the time

• The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement. Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job.  They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

As National Marketing Manager, Resort Lifestyle working for Taylor Morrison, you will be working with our Vice President of Performance and Field Marketing, CMO and President of Resort Lifestyle in the strategy, planning, direction and execution of all Resort Lifestyle and Esplanade consumer marketing activities. This position is responsible for the successful management of the company’s resort lifestyle marketing strategy related to consumer and retail outlet marketing and advertising initiatives across communication channels directed to various stakeholders. As a member of the MarComm team, you will be responsible for mentoring and directing a team of internal marketing professionals and working closely with the National Resort Lifestyle Team, and sales and marketing management, as well as various marketing vendors. The National Marketing Manager, Resort Lifestyle, will be an experienced marketer with 5+ years in a marketing role, have experience working with an operations team across multiple business disciplines including land development, sales, construction, and have both builder and hospitality leadership experience.The ideal candidate is to reside in the Scottsdale Market.