Job Description

What You'll Do

  • Serve as the go-to contact with our home-listing partners; work in tandem with those partners to assess performance and explore the viability of additional ad products/channels
  • Campaign setup, management, and optimization for Paid Media channels
  • Strategy mapping and media planning across channels and divisions
  • Ongoing keyword and audience research
  • UTM creation and standardization
  • Report building and ongoing performance analysis
  • Help establish an attribution model that considers multiple customer touchpoints
  • Data analysis across web and CRM platforms
  • Building a "playbook" for media strategy for the brand
  • Trend monitoring and ongoing industry research (actively looking for testing opportunities)
  • Liaise with partners and agencies to support holistic marketing efforts
  • Collaboration with internal teams (i.e. divisions, communications, creative, IT) for tactical alignment
  • Lead training sessions that allow for the transfer of knowledge across growing teams

Sound Like You?

You might be just who we’re looking for if you have

  • 3+ years experience in Paid Media
  • Bachelor’s Degree
  • Proficient knowledge of Google Ads, Bing Ads, Google Display, and YouTube (programmatic, CTV, and social-ad platform knowledge a plus)
  • Competent knowledge of Google Analytics (GTM experience a huge plus)
  • Fundamental knowledge of all digital marketing channels (Organic, Email, Affiliate, etc.)
  • Proficient with spreadsheets and various reporting/measurement tools. An expert in data analysis
  • Experience with Salesforce a plus
  • Experience leading discussions/presentations revolving around Paid Media (excellent communications skills)
  • Experience working with brands focused on lead generation (real-estate vertical a plus)
  • Process oriented
  • Ability to work independently as well as in groups to bring projects to fruition
  • A demonstrated leader with a high level of intellectual curiosity
  • Loves marketing/advertising/branding!

FLSA Status: Exempt

Will have responsibilities such as:

  • Office or non-manual work, which is directly related to management or general business operations
  • Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

  • Report to Division/Corporate Office/Community daily and adhere to schedule
  • Ability to oversee direct reports daily and provide guidance as needed
  • Ability to access, input, and retrieve information from a computer and/or electronic device
  • Ability to have face to face conversations with customers, co-workers and higher level manager
  • Ability to sit or stand for long periods of time and move around work environment as needed
  • Ability to operate a motor vehicle
  • Comply with company policies and procedure

Physical Demands:

  • Must be able to able to remain in a stationary position up to 50% of the time
  • The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job.  They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.


Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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